Branding an Internal Agency
DMG is DIRECTV's agency responsible for all of it's digital products and the marketing for them. With so much competition for talent in the tech industry, it was vital that DMG have a unique and compelling voice capable of attracting top performers. The result is a sincere brand, driven by a love for great performances and unique characters. Showing it's work as the blockbuster hits and their employees as the award winning cast, DMG sends a clear message - you can’t have one without the other.
Capturing the culture behind the work
To combat perceptions of "Corporate blandness," we photographed the team (along with some of our favorite mascots) to capture the huge range of unique personalities working at DMG.
A consistent human experience
We made sure that the balance of culture to work was consistent across the entire website experience.