DIRECTV. Anytime. Anywhere.
DIRECTV'S Entertainment Website
DIRECTV Everywhere brings the brand's respected television product to any device through a responsive web framework. From the card flip to the animated tour guide, the experience conveys that this is an entertainment experience created by entertainment lovers. It took a group of UX & UI designers, strategists, and engineers as well as an evolved agile process to bring the experience to life. I helped brand the experience through design, experience, and strategy. Possibly the greatest achievement was evolving team working habits to achieve a result that everyone is proud of.
An interactive, animated tour
An animated tour helped to orient customers and prospects to the all new entertainment experience.
Post launch marketing
Branded marketing helped explain the transformative benefit of accessing your entertainment anywhere.