Launching a new sport.
Developing BKB's fight brand
Big Knockout Boxing is a new combat sport that gives boxing fans an alternative with more action. The key art was developed around differentiaters: smaller pit, nowhere to hide, and shorter rounds. The concept is as blunt as the sport - this ring is small, these fighters are desperate, and someone is going to get knocked out. Our team developed a digital presence for the brand using the creative. Later, we concepted alternative ways to deliver the message to prospects.